Tractor Stuck Song

The Peterson Farm Brothers' "Tractorstuck" video, a humorous rendition of AC/DC's "Thunderstruck," transcended viral fame to become a compelling case study in sustainable agricultural marketing. This analysis explores how a simple, catchy song resonated globally, examining its marketing brilliance, community building, and subtle promotion of sustainable farming practices. The video's success wasn't accidental; it was the result of a strategic blend of authenticity, humor, and community engagement. But did it actually promote sustainable farming?...